Digital Marketing in Vienna, built as one system.
I connect positioning, content architecture, search and implementation. The result is not a campaign that ends at the mockup, but a launch system that can be measured, maintained and expanded.
View evidencePositioning and research
Market framing, audience logic and a clear editorial proposition, settled before anything becomes visual. For Bridge Consult that meant deciding the site did not need more pages — it needed one proposition an international decision-maker could verify in thirty seconds. Scope is the first and cheapest place to be wrong, and the only place a mistake is still free to fix.
Content architecture
Information architecture that survives growth: categories held as neutral keys and translated on output, articles typed against a schema so a missing field fails the build instead of the page. FIDIC.uz runs 117 expert articles across three languages on that model — adding a language does not mean touching a template.
Search as a system
Crawlable routes, canonical rules, hreflang clusters and structured data designed in from the start rather than retrofitted. Thirty-two distinct schema.org types across the FIDIC platform, and a sitemap that carries priorities and change dates so a crawler can tell what actually moved.
Build and delivery
Astro static builds with a serverless layer only where something genuinely has to run at request time. No CMS to babysit, no plugin stack to patch, and a deploy that publishes in seconds — which is what makes iterating on copy and search cheap enough to actually do.
Measurement and iteration
Core Web Vitals collected from real visitors, split by device, plus Search Console exports read as a work list rather than a dashboard. Titles and descriptions get rewritten from query data, not from intuition — and the launch is where measurement starts, not where the project ends.
organic-search sessions after the Bridge Consult launch
5 → 44 · first three weeksstatic pages in the FIDIC knowledge platform
117 of them expert articlesmultilingual content and routing system
one dictionary, no half-translated pageThe first figure is GA4 on the Bridge Consult property, comparing the three weeks after launch with the three before it — a small base, stated as a base rather than a trend. The other two are counts of what was built and are checkable on the live sites.
A multilingual corporate site and the SEO system under it — organic search up 780% inside the launch window.
Astro / Three.js / GSAP · 2026Open case CASE / 02FIDIC.uz
429 static pages and 117 expert articles in a niche of a few thousand specialists — 17 380 search impressions in its first 82 days, with no advertising at all.
Astro / MDX / Serverless · 2026Open caseWhat does a digital marketing project include?
Depending on the goal: positioning and market research, content architecture, technical SEO, the website itself, analytics and the iteration after launch. The point of running them together is that they stop contradicting each other — the positioning survives contact with production, and the search structure survives the design.
Do you also implement the website?
Yes, and that is usually the point. Strategy that is handed to someone else to build tends to arrive diluted. I work in Astro, TypeScript, GSAP and Three.js, which means the decision about what a page has to say and the decision about how it loads are made by the same person.
How long until it shows in search?
Indexing is Google's call and nobody can promise a date. What is controllable is everything before that: a crawlable structure, pages substantial enough to be worth indexing, a submitted sitemap and internal links that give new pages a path. On Bridge Consult the first measurable organic movement came inside the launch window; on a new domain it is realistically weeks, not days.
Do you work in German and English?
Both, and the multilingual part is built rather than bolted on. German C2, English C1, Russian native. On FIDIC.uz the interface lives in a single dictionary of 513 keys per language, so no component can lose a translation and no page can quietly ship half-localised.
Do you work with existing sites?
Often, and it usually starts with a measurement rather than a redesign. A crawl plus a Search Console export tends to name the real problem quickly — thin pages that were never worth indexing, a canonical pointing somewhere unintended, or a home page shipping megabytes nobody asked for. Rebuilding is a decision made after that, not before.
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Finished content, or a list of what the site has to say.