A practice website that answers the question patients came with.
Nearly everyone arriving on a practice website wants one of four things: when you are open, whether you take their insurance, where you are, and how to get an appointment. Most practice sites in Vienna hide at least two of those behind a PDF. This one puts all four above the fold and stays inside what the Ärztegesetz permits a doctor to say.
View evidenceHours as text, not as a PDF
Opening hours are the single most requested thing on a practice site and the thing most often published as a scan. A search engine cannot read a scan, a phone renders it at 30% zoom, and a screen reader gets nothing. Written as real text with opening-hours structured data, the hours can show up in the search result itself — which is where a patient standing on the street actually looks.
Kassenvertrag or Wahlarzt, said plainly
This is the question that decides whether someone calls, and the one most sites answer somewhere on page three. It belongs in the first screen, in the words patients use — which ÖGK, BVAEB or SVS contracts you hold, or that you are a Wahlarzt and what reimbursement usually looks like. Being direct about it costs you the calls you were never going to convert and wins the ones you were.
Inside §53 Ärztegesetz
Austrian doctors may inform, not advertise. No superlatives, no comparison with colleagues, no before-and-after gallery used as a sales argument, no testimonials collected as promotion. An agency that writes 'Vienna’s best practice' hands you a problem with the Ärztekammer. The copy here is written to be persuasive within those limits — the argument is specificity, not adjectives.
Health data kept off the form
An appointment request is not the place for symptoms. Health data is a special category under the DSGVO, and a free-text box inviting people to describe their complaint quietly turns your website into a system that processes it. The request form asks for a name, a way to reach them and a preferred time, and nothing that would make the practice liable for storing a diagnosis on a hosting provider.
Found in your district, not in general
Nobody searches for 'general practitioner Austria'. They search for the specialty and the district — Hausarzt 1070, Kinderarzt Floridsdorf — usually on a phone, usually within about a kilometre. That means a Google Business Profile that matches the site exactly, correct medical-practice structured data, and the district named on the page rather than implied by the address in the footer.
questions answered before a patient scrolls
largest contentful paint, measured on this site
plugins to keep updated, and no monthly builder fee
The logic behind the work.
What may a practice website say under Austrian law?
It may inform: your specialty, training, methods, hours, insurance contracts, languages, accessibility and how to reach you. It may not advertise comparatively or with superlatives, and patient testimonials used as promotion are a risk. In practice this is a smaller limit than it sounds — being concrete about what you treat and how you work is more convincing than a superlative anyway.
Can patients book online?
Yes, in one of two ways. If you already use a system such as a practice-management booking tool, the site links into it so nothing is duplicated. If you do not, a simple request form sends a name, a phone number and a preferred window to your inbox, and your assistant confirms by phone as they do today. Real-time booking into a practice calendar is a bigger project and is quoted separately.
Does the site have to be accessible?
Plan for yes. The European Accessibility Act has applied in Austria since mid-2025 and its reach into private services keeps widening, and a practice serving older and impaired patients has an obvious reason regardless of the letter of the law. Contrast, keyboard operation, real headings and text that scales are built in from the start — retrofitting them later costs several times more.
We already have a website. Is it worth replacing?
Send the address and you get an honest answer, including 'keep it'. The usual findings are hours locked in a PDF, no mobile layout, the insurance question unanswered, and a contact form that has been silently failing for months. If those are the problems, replacing is cheaper than repairing — the pages are the work, and there are rarely many of them.