What does a website cost in Vienna in 2026?
Most price pages answer with “it depends”. It does depend — on five things you can name before you ask for a quote. Here they are, with the numbers this studio actually charges.
The short answer
A landing page — one page built around one action, a call, a booking or a form — starts at €590. A business website of five to ten pages in German and English starts at €1,190. An online shop with Austrian VAT and shipping rules starts at €2,290, and a web app with accounts and live data at €3,900. All prices are net and fixed in writing before work starts. Those are this studio's numbers; a Vienna agency usually quotes a small business site in the thousands, because it carries a project manager, an account manager and an office, and a builder subscription looks cheaper until you add up the years.
Five things that move the price
Pages: not the number of screens but the number of different things they have to say; ten pages built from one template cost less than four that each need their own layout. Languages: a second language is not a translation pass at the end but its own URLs, its own metadata and its own search terms. Text: whether you deliver it or it has to be written — writing is usually the slowest part of a small site. Functions: a form is cheap, a booking calendar linked to your existing tool is moderate, payments and accounts are a different project. Moving house: an old site with years of pages needs redirects so its search traffic is not thrown away.
What you pay every year after
Three running costs, and only one of them is unavoidable. The domain: a yearly fee to the registrar, small for a .at address. Hosting: a fast static site of the kind built here runs on a hosting plan that costs little or nothing at small-business traffic; a WordPress site needs a server that can run PHP and a database. Maintenance: this is where the real difference is. A WordPress site with a dozen plugins needs updates every month, or it becomes a security problem; a builder charges its subscription for as long as the site exists. A static site has no plugins to update, so there is nothing to pay for unless you want changes.
Agency, freelancer or builder
A builder is the right answer when you want to change everything yourself every week and are happy with a template; you pay with a monthly fee and with speed, because builder sites carry a lot of code they never use. An agency is the right answer when you need a team — several people working in parallel on a large project, or someone who stays on call contractually. A freelancer is the right answer for most small businesses in between: one person who writes, designs and builds, so nothing is lost between departments, and who costs a fraction of an agency because there are no departments. The risk with a freelancer is the opposite one: make sure the domain, the hosting and the code are in your own accounts, so you are never dependent on one person.
How to compare two quotes
Put them side by side and check five lines. Is the price fixed, or an estimate that grows by the hour? Is the text included, or do you write it? Who owns the domain, the hosting account and the code afterwards? What does a change cost after launch — and is there a monthly fee you did not ask for? And is basic search set-up included: titles and descriptions per page, a sitemap, a Google Business Profile that matches the site? A quote that answers all five is comparable; one that answers none is a price for an unknown amount of work.
Getting a real number
Send three things: what the site is for (calls, bookings, enquiries, sales), roughly how many pages, and whether you have the text. That is enough for a fixed price within a day, with a launch date. If you already have a site, send its address as well — sometimes the honest answer is that it needs three fixes, not a rebuild.