A trades website for the customer whose bathroom is flooding.
Most of your customers find you at the worst moment of their week, on a phone, searching for your trade and their district. They are not reading. They are looking for a number to call and a reason to believe you will pick up. A trades website that gets those two things right beats a beautiful one that buries them.
View evidenceThe number dials on one tap
It sounds trivial until you watch someone try to copy a phone number out of an image on a wet screen. The number sits in the first screen and in a bar that stays reachable while scrolling, and tapping it dials — no copying, no dialler app, no second page. On a phone this is the single highest-value element on the whole site.
The districts you actually drive to
'Vienna and surroundings' costs you calls in both directions: people inside your area are not sure you mean them, and people outside it waste your time. Naming the districts and the towns beyond the city limits you genuinely serve does two things at once — it answers the question and it puts the exact words people search into the page.
Emergency service, answered before it is asked
If you take emergency calls, say when and roughly what a call-out costs — the fear of an unknown night surcharge is what makes people ring the next number instead. If you do not, say that too. Either answer is better than the silence that makes a panicking customer keep scrolling down the search results.
Proof you are a real business
This trade competes against people who take a deposit and disappear, so the customer is checking whether you exist. Gewerbeberechtigung and Meisterbetrieb status, the firm's full name and Firmenbuch number, insurance, how long you have been trading, and photographs of finished jobs with the district named. Concrete, verifiable things — not a stock photo of a smiling man in overalls.
A quote request that is worth answering
A blank 'your message' box produces one-line enquiries you have to phone back twice to price. Asking the four things you would ask on the phone anyway — trade, district, what happened, and whether it is urgent — means the request that reaches you can usually be answered with a real number, or ruled out before you drive across town for nothing.
from a search result to your phone ringing
largest contentful paint, measured on this site
monthly builder fees, and nothing to update
The logic behind the work.
Is a website worth it if most work comes by recommendation?
Recommendation is how you get named; the website is where the person checks you before calling. Someone handed your name still searches it, and finding nothing — or a dead 2012 page — costs you the job you had already won. It is also what makes a Google Business Profile work, and that profile is what puts you in the map results where the emergency searches happen.
How many pages do we need?
Usually four to six: what you do, the trades in detail, your area, proof of finished work, contact, and the Impressum. More than that is rarely read. If you cover several trades that people search separately — plumbing and heating, say — each gets its own page, because those are separate searches and one combined page ranks for neither.
We have no photos of our work.
Start taking them with a phone from tomorrow — before, during and after, with the customer's permission. They are the most persuasive thing on a trades website and they cost nothing. The site launches with what exists and the gallery grows; waiting for a photographer is the most common reason a build sits unfinished for months.
Do you also do the Google Business Profile?
Yes, and for this trade it usually matters more than the website itself, because the map results sit above the ordinary ones. Categories, service area, hours, photographs and the details matched exactly to the site, so the two reinforce each other instead of contradicting each other. The profile stays in your own account.